Always think broadly adjacencies to “Sports”
•Athlete Performance (Defence, Corporate, Education)
•Stadiums & Facilities (Entertainment, Retail, Tourism, Property)
•Esports and Gaming (Immersive Realities, Creator Economies)
Understand risks, challenges and mitigation
•Business case and careful planning is essential for sports digitization
•Resource projects property (money, talent, expertise)
•Don’t forget diverse teams – age, expertise, skill-sets, personality